Maddy O'Connor, founder of NewTree Social, has launched an early-stage community events application designed to combat screen fatigue by helping users discover local real-life activities such as wellness events and running clubs. Operating currently as a minimum viable product in the Tampa Bay area, the platform aims to bridge the gap between digital discovery and face-to-face interaction. While studies indicate a growing consumer desire for in-person experiences, NewTree enters a crowded market alongside established competitors like Meetup and Eventbrite, navigating challenges related to user safety, manual host vetting, and privacy.

Maddy O'Connor, founder of NewTree Social, has launched an early-stage community events application designed to combat screen fatigue by helping users discover local real-life activities such as wellness events and running clubs. Operating currently as a minimum viable product in the Tampa Bay area, the platform aims to bridge the gap between digital discovery and face-to-face interaction. While studies indicate a growing consumer desire for in-person experiences, NewTree enters a crowded market alongside established competitors like Meetup and Eventbrite, navigating challenges related to user safety, manual host vetting, and privacy.